The name Armani is synonymous with fashion. Each brand in the Armani family offers its own subtle variation on the legendary house’s approach. A|X Armani Exchange is Armani made accessible. Inspired by street-style culture, modern music, and the choices we make that embrace the freedom of personal style, the A|X Armani Exchange watch collection is youthful in look and feel, and offers a distinctive style direction: casual yet sophisticated, fresh, urban, and sexy.